Unlocking the Value of Publisher Audiences

PAMCo – Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to better commercialise audiences across all platforms.

For the latest market and sector estimates please click here

For the latest set of infographics summing up the latest data release please click here

To access more detailed data please click here to log in or to register for our subscriber section

How it works


PAMCo’s methodology integrates print readership and demographic data from a high-quality survey of c.20,000 participants per year with digital audience estimates supplied by Ipsos iris. The PAMCo survey is based on an ‘online first’ method and includes two phases.

Interview & Questionnaire

PAMCo is based on a continuous survey which takes place 12 months of the year, 7 days a week. Up to two individuals aged 15 plus from randomly selected addresses are invited to take part either by online or paper self-completion questionnaire.


For all the frequently asked questions please click here

Technical information

For more detailed information on fieldwork and response rates, data processing, statistical significance and our sampling please click here

Latest news

pamco stroy banner2

We’re hiring!

We are recruiting for an Office Manager to help keep our operations running smoothly. You'll be the backbone of our office, handling administrative ta…
pamco stroy banner2

PAMCo H2 2023

We are delighted to release PAMCo H2 2023 dataset today. This is the second of two data releases in 2023, and it covers the period June 2021 – June 20…
pamco stroy banner

PAMCo H1 2023

We are delighted to release PAMCo H1 2023 dataset today. This is the first of two data releases in 2023, and it covers the period June 2021 – December…