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PAMCo 1 2020 Data
(Jan ’19 – Dec ’19)

Good Morning,

Today we release the first set of audience readership figures for 2020, showing that 94% of British adults consume magazine and newsbrand content across a month. The data covers the period January 2019 to December 2019 (incorporating November 2019 Comscore data).

Simon Redican, Chief Executive of PAMCo said “This first PAMCo dataset of 2020 shows that almost 3 million more readers are consuming published media on mobile than this time last year, demonstrating that the newsbrand and magazine media sector is in rude health. We are working with stakeholders to explore how PAMCo data can be further incorporated into more areas of the marketing process”.

All results are embargoed until 00:01 on the 18^th March. This means that the data should not be publicly commented on until after the embargo has been lifted and data released to the wider market.

Latest Results

This release covers the period January 2019 to December 2019 for print data and November 2019 for Comscore data.

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »
Click here to view the Aggregated Entities table »

The full set of results, including detailed breakdowns and spreadsheets, are available here

Due to the different methodologies, the PAMCo Board have mandated that PAMCo data should not be compared with previous NRS data for commercial or marketing purposes.

Infographics

Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

PAMCo Website - Subscriber Section

You can now compare year on year data in the new “trend analysis” section of our subscriber section which will allow you to trend data over time. The subscriber section also includes other data and insights such as the print and digital attitude statements.

To access all of this data in our subscriber section, please click here

Next data release

For more information on the following topics, please click the links

PAMCo Video >>
PAMCo FAQs >>
PAMCo Measurement Criteria >>
PAMCo Rules for Publication >>

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PAMCo 1 2020 Data (Jan ’19 – Dec ’19)